Erin Feniger took the concept of everlasting denim, the artistry of hand-painted finishes and a heart full of love to launch her brand Rialto Jean Project. The line, based out of her store and studio in South Street Seaport, NYC uses profits to benefit art therapy programs at children’s hospitals. To hear more about her story, watch the video below.

Video shot by the awesome Barry O Donnell in New York for Kingpins Media.