Thomas over at Denimhunters has just put my picks of the best denim brands to show at Jacket Required last week. I gave him a few of the more denim-head worthy brands but have saved a few more trend driven brands for here. To find out what I thought of Endrime, Blue Collar Worker, Edwin, Kings of Indigo, Eat Dust, Made By Scrub, FDMTL and Flying Horse, head over to Denim Hunters. Here I'm talking about three relatively new-comers to the denim scene who tap the more trend-led market but do it well!
only & sons' MODERN INDIGO
Well I was quite excited to see this moodboard, as I've already made clear over on my instagram! The lovely guys over at Only & Sons are WGSN subscribers and chose the image I took of an awesome gal in Tokyo to put on their moodboard. For SS16 the brand looked at busted and broken wear-ins, a nice range of barely-there indigos and some seriously decent selvedges too.
My favourite look from them was the minimal sportswear shirt with zip-through, above. They also created a matching set in chambray which I will highlight in my next blog post, focusing around trends.
They also tapped the modernised patch and repair and colourblock trend that keeps on running. I wonder when we'll see the end of this?! Right now its still relevant so for their market, it has to be done!
Bethnals make minimal sexy
I'm a fan of Bethnals I have to say. Head designer Melissa has had years and years of denim experience in the industry and you can totally tell when you see her collections: they hang together really well, tap just the right amount of novelty alongside well-honed knowledge of timeless, wardrobe-ready pieces. Bethnals has a clean, pared-back aesthetic thats less purist and more city-savvy but the range still included some fantastic workwear references such as the chore above.
Bethnals is a unisex brand so all the pieces come sized up and down for both genders. I personally love these wide-legged 90's inspired shorts and think they're perfect for both men's and women's SS16 denim looks. And the ecru re-worked trucker below? Bloody fab!
Waven go from strength to strength
It was great to see Waven in a menswear setting as I have mostly been aware of the womens range since their inception just a few seasons ago. Designer Anika Islam has made such fast progress in the market and I'm sure this is due to her brilliantly competitive prices married with the contemporary, scando-esque, pieces. I'm loving the retro blouson shape above and the sporty element is continued in her simple matching tee blocks and shorts in faded railroad stripes.
You've also gotta love a baby pink trucker jacket for guys: very cool.
The colour-blocked shirt continues with a nice military pocket reference and a clean, simple two-toned stone-wash surface.